Purity Mwaka
@purity-mwaka
Performance Marketing Specialist
A V-Shaped marketer with 7+ years of experience with digital marketing and media buying (ATL + BTL) – with a profound appreciation for the world of programmatic advertising, artificial intelligence, data-driven marketing and voice search engine optimization.
I’m immensely passionate about solving complex marketing problems with clever insights and understanding the appropriate media mix in each market then focusing on relevant, quantifiable KPIs that are critical for success.
Career Interests: Digital & social media strategy, programmatic (display & video), online video trends, OTT/CTV, brand insight, emerging technologies among others.
Expertise in MailChimp, HubSpot, Hootsuite, Microsoft Office, Google Analytics and Google Ads.
[The list is certainly not exhaustive, and I’m always keen on learning, adapting, improving on relevant skill sets and gaining new experiences.]
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